Kanye West Recent Antisemitic Comments Have Led To People Rediscovering Adidas' Nazi Ties

Not only has the deal between Kanye West and Adidas gone sour, but the company's dark past have come to light in the process.

In a turn of shocking events, it's been revealed that one of the founders of the famous footwear and apparel Adolf "Adi" Dassler, has a pre-WWII connection to Nazism.

Dassler founded the company with his brother Rudolf in 1920s Germany. While the company predates the rise of prominent Nazi figure Adolf Hitler, the brothers would eventually go on to join the Nazi party in the 1930s. Adi would also eventually become an athletic coach for the Hitler Youth.

After the war, the brothers became rivals - Adi launched ADIDAS, while Rudolf launched the athletic shoe brand Puma.

Adidas finally cut ties with the rapper after facing increasing public pressure for West's antisemitic comments, particularly after West said on the Drink Champs Podcast earlier his month "I can say antisemitic sh*t and Adidas can not drop me."

The company issued a public response saying it "does not tolerate antisemitism and any other form of hate speech" and that Kanye's comments were "unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."